NO MORE BAGELS...
The Kansas City Royals have announced that Panera Bread ended their partnership with the ballclub effective immediately. They will no longer be honoring the Baker's Dozen promotion when the Royals get 13 hits at home.
IMHO - What a bunch of snobs!!! They can come in, garner big publicity (we don't know the extent of their deal, but imagine free commercials on RSTN and RRN, plus stadium advertising) and then cut and run because they don't like the clientele the Royals are delivering.
Friday, April 20, the Royals crossed the 13 hit threshold with an announced attendance of 31,813 (the infamous walk-up crowd game). Someone at Panera didn't do the math - that's 413,569 bagels. They reportedly gave out around 100,000. A friend went to try and redeem them, and there was a line outside of the building. I imagine there are many stories like mine.
Anyway, just thought you'd like to know ... oh ... and the old name of Panera Bread.... St. Louis Bread Company.
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Saint Louis says it all
I managed to get my bagels
It was hard enough to get 12 hits and LOSE.
by loyal2theroyals on Apr 30, 2007 6:56 PM EDT reply actions
I was unable to get my bagels
Panera turned a great PR opportunity into an experience which has alienated thousands of potental customers. Great job there Panera.
I hope some other company recogizes the potental in this situation and steps forward with some sort of give away promotion for the rest of the season. It's a golden opportunity to get a ton of free advertising and to come out looking like the good guy company.
Denny's sorta competes with Panera. They should give away a free Grand Slam breakfast to everyone on 12-hit days.
or a grand slam breakfast when the royals hit
by loyal2theroyals on Apr 30, 2007 9:27 PM EDT up reply actions
Niiice
Denny's could get Denny Matthews to promote it. Too cool.
by howserfan on Apr 30, 2007 11:00 PM EDT reply actions
Oh, how happy I would be
PANERA =
Assholes
Nixing
Every
Royal-fan's
Appetite
by loyal2s dad on May 1, 2007 10:40 AM EDT reply actions
I worked for Panera for two days
Jackasses in suits
"We're definitely pulling the plug," said Eric Cole, vice president of operations for the Kansas City Panera franchises.
Cole said that Panera was overwhelmed when more than 8,500 fans wanted to redeem their ticket stubs from that victory. That meant that Panera's franchises were busy pumping out more than 111,000 bagels over a five-day period.
"It was just too much," Cole said. "We were led to believe that there would be about a 15 percent redemption rate, so we figured at most it would be 20 percent. I think it wound up being about 26.7 percent from that one game.
"It takes about six minutes to prepare a bagel the way we want to. So we just had situations where we couldn't do it at certain stores for the number of fans who wanted them."
Cole said that Panera was still hoping to work out another type of promotion with the Royals.
I'll translate:
Who knew we would actually have to honor our promotion! We thought we could have all the free advertising and not worrying about our end of the deal! When people came in for the bagels we told them they could have, we just sent them on their way. What else were we going to do? Make more bagels? That would be too much work! Who could have planned ahead of time for extra business! We are a company run by idiots. Thank God we can go back to having only a few customers.
If I were Mr. Panera today, first I would fire a bunch of idiots in the KC office. Than I would give away free bagels to everyone with a ticket to that KC game for the rest of the season. Then I would say "Don't listen to those jackasses. Of course the promotion will go on all year. We'll re-evaluate in September if it isn't going so well for us. We told the Royals fans they would have free bagels and we hope to hell we give out free bagels after every home game because every time we give them out means another win for our beloved Royals! The special bagel this month will be the "Tony Jalapena triple!" Onions, Garlic and Jalapena peppers! Can you handle it! Well then step up to the plate!"
Now that type of corporate leadership would get my butt in a Panera seat. As it is, I just can't see me choosing that restaurant ever again.
PS - I sent a link of this thread to the Panera
classic corporate arrogance
by FireBell on May 1, 2007 2:09 PM EDT up reply actions
panera insulted the fans
and they insulted me
i boycott
by FireBell on May 1, 2007 2:08 PM EDT reply actions
You would think
Incredibly short-sited business decision, and typical of American management style these days - everything is about the bottom line today, the future be damned...
The smart course would have been to adjust the promotion by extending the redemption period by enough time to slow the rate of redemption to a manageable rate.
It's not rocket science, Panera!
by loyal2s dad on May 1, 2007 2:16 PM EDT reply actions
I am probably one of about ten thousand people
Loyalpapa you are right, it is about as clear cut a case of bad management as you can find.
Indeed.
Or, instead of 13 bagels, they could have just given out one or two, but lowered the hit count to 10 or something. I mean, it's free, and people wouldn't be too upset about it, I don't think, if it meant they continued to get something free.
Bring back Krispy Kreme!
by Philip Fitzsimmons on May 1, 2007 5:54 PM EDT reply actions
Oh ya... the donuts.... hmmmmmm...
Panera really made a big mistake. I wasn't a fan of the place anyway so they won't miss my business when I never go there again. Right on JQ.....
by grudz69 on May 2, 2007 3:31 PM EDT reply actions
worked for Panera
by zigzagman9 on May 4, 2007 4:31 PM EDT reply actions

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