Royals Radio Affiliate Profile: Bolivar, Missouri [1200 KYOO-AM]
The Royals Radio Network is comprised of over eighty affiliates and stretches across seven states. In this recurring series (previous features listed below at the bottom of the page) Royals Review attempts to give each affiliate its proper airing, celebrating the regional reach and heritage of Royals baseball. In a sporting era corrupted by the endless quest for the big money, baseball on the radio is a decidedly low-stakes, low-tech venture. Let it always lay hidden like a strength in the backyards of the mind.
Bolivar, Missouri
Miles from Kansas City: 137 miles
Population: 9,143
The seat of Polk County – one of twelve Polk Counties in the U.S. – Missouri, Bolivar is home to over 9,000 proud members of the Springfield metropolitan area. In 1990, Bolivar only claimed 6,845 people, pretty remarkable growth for a small town, absent the real possibility that a prison has been built nearby. Despite the growth of Bolivar, Polk County remains one of Missouri’s leading producers of cattle and turkey.
Bolivar was named for Bolivar, Tennessee, which was originally named for legendary South American revolutionary Simon Bolivar (shocking to imagine something like that now, in the lapel pin flag era, no?) giving it a curious lineage. Nevertheless, for a remarkably long time the citizens of Bolivar remained committed to the promotion of their town’s name as evocative of some pan-American commitment to democracy. Bolivar High School, incidentally, is home to the Liberators. On July 4, 1948, Bolivar hosted both President Harry Truman and President Romulo Gallegos of Venezuela (a fascinating figure and a renowned novelist) in a ceremony dedicating a statue of the man himself, Bolivar. Truman was also presented with a bust of Bolivar from the Venezuelans. Amazingly, there is also an incredibly cool home movie of this ceremony on youtube, perhaps tellingly, at least one commenter is disputing the fact that Bolivar is named for Bolivar… Yes, it would be much better to claim to be named merely after a small town in Tennessee and not a major historical figure like Bolivar. God Bless the twenty-first century.


Truman of course, would win Missouri by a wide margin that year, en route to his surprising re-election.
According to the Chamber of Commerce:
We of the Bolivar area are proud of our good schools, churches, health care facilities, our university, and our strong business and farming community.
Unfortunately, the Bolivar Chamber of Commerce has been snuggling up to the Cardinal organization in recent years, putting together a string of Bolivar Days during Springfield Cardinal games. This year’s Bolivar Day is scheduled for August 14th, and will feature numerous Bolivar celebrities. The Chamber is even selling Bolivar Day t-shirts. I encourage all Royals fans to sabotage this hideous display.
Since 1879 Bolivar has been home to Southwest Baptist University, with satellite campuses in Mountain View, Salem and Springfield. With an enrollment of around 3,600 and 1,600 at the Bolivar campus, SBU offers 45 undergraduate programs, ranging from Keyboard/Church Music to Criminal Justice. A program on Science and the Christian Faith is also offered. SBU’s sports heroes are the Bobcats, (SBU blog here) proud members of the MIAA along with other regional schools like, UCM, Emporia State, Pittsburg State, Washburn, etc. This past May tryouts were held to determine the 2008-9 Spirit Squad, which included a fitness test:
• 1 mile run within 10 minutes
• 35 crunches within 1 minute
• 20 pushups within 1 minute
Thanks to standards like those, the SBU Spirit Squad was named National Champions in 2007.

Members of the SBU Spirit Squad listen to the Royals constantly on KYOO-AM 1200.
The Bolivar Herald-Free Press is one of the oldest continuous businesses in Polk County and is published twice-weekly. Despite Bolivar’s status as a proud Royals Radio Affiliate, a quick scan of the Sports section did not find much coverage of the boys in blue. Bolivar High School, yes. Even practice. While no one born in Bolivar has ever made the Major Leagues, the town currently claims two members of the Missouri Tigers football squad, walk on QB Luther Roweton and Caleb Medley, a tight end. For what it's worth, four Major Leaguers, including current players Carlos Silva and Enrique Gonzalez, were born in Bolivar Venezuela. I have no doubt that Silva has made a pilgrimage to Bolivar, Mo during one of his weekends in KC.
Other than the Hospital and the Bolivar School District, the largest employer in town is the Wal-Mart Supercenter, which claims 380 employees, some 70 more than work for SBU. Tracker Marine, a boat manufacturer employs 275 people, and, interestingly enough, an artifical flower maker, Teters Floral Products (website here), employs 200. Sadly, as the company FAQ explains, Teters (doesn’t seem to be "Teter’s" in their literature) only sells business-to-business. If you want to buy one of their Christmas displays or a cemetery decoration or whatever, they will help you locate a retailer near you that offers their products, but please do not try to buy directly from them.
The Bolivar affiliate remains something of a dream, the manifestation of lofty hopes that the cynics of history do not believe are possible. As Bolivar himself is reported to have said, "the three greatest fools in history have been Jesus Christ, Don Quixote… and me". Located deep within the heart of the Cardinals’ I-44 corridor stronghold, the promise of Royals baseball on KYOO-AM and FM (1200 AM & 99.1 FM) is a validation of the spirit of man. Despite the Chamber of Commerce’s red-stained hands of greed, the People of Bolivar are still free to choose. Cardinals or Royals.
"A republican government: that is what Venezuela…should have. Its principles should be the sovereignty of the people, division of powers, civil liberty, prohibition of slavery and the abolition of monarchy and privileges. We need equality to recast, so to speak, into a single whole, the classes of men, political opinions and political custom."-Simon Bolivar
Previous Affiliate Profiles:
York, Nebraska
Conway, Arkansas
Waynesville, Missouri
Topeka, Kansas
Storm Lake, Iowa
Vinita, Oklahoma
California, Missouri
Garden City, Kansas
Belle Fourche, South Dakota
Ulysses, Kansas
Trenton, Missouri
Fairbury, Nebraska
Nebraska City, Nebraska
Winfield, Kansas
Mount Pleasant, Iowa
Butler, Missouri
Enid, Oklahoma
Tulsa, Oklahoma
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27 comments
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Springfield is a good example of what the Royals have failed to do...
in terms of maximizing their minor league affiliates… basically, its a wonderful setup, as its really just on the edge of core cardinal territory, which the affiliate helps sure up
the royals have never really been able to figure this out. wichita and omaha are going to be royals towns no matter what. maybe the ark naturals will work in the same way
I wanna know what love is, I want you to show me
by LeoBloom on
Aug 7, 2008 1:47 AM EDT
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One reason why I think its important
We keep an affiliate in the Omaha area.
Relive Royals History at royalsretro.blogspot.com
by RoyalsRetro on
Aug 7, 2008 12:05 PM EDT
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the towns named after bolivar and the towns named after Kosciusko...
the towns named after bolivar and the towns named after Kosciusko, a polish freedom fighter that early Americans also frequent gave love to need to have a huge sporting event based battle
by royalsreview on
Aug 7, 2008 1:51 AM EDT
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Kosciuszko
Also a semi-obscure Midnight Oil song.
by Gopherballs on
Aug 7, 2008 2:18 PM EDT
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I went to school in Bolivar...
.... it wasn’t worth it.
Blown Save
by BlownSave on
Aug 7, 2008 2:40 AM EDT
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Yeah
Academically, it’s a great school, but that’s all that’s great about it.
Blown Save
by BlownSave on
Aug 7, 2008 2:34 PM EDT
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so sad
when all a school as to hang its hat on is “academics.”
The terrorists have already won.
OMG Banny. FWIW I am only crdtng u w/3 runs allwd bc of DDJ OMFG
by devil_fingers on
Aug 7, 2008 2:38 PM EDT
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i have always wondered what it would be like to go to a college
that is smaller than a lot of high schools
the place i went wasn’t very big by most standards, but it still allowed me to never feel like i was surrounded by all the same people all the time, as in HS
by royalsreview on
Aug 7, 2008 3:00 PM EDT
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My high school graduating class was over 800
My college’s total enrollment never went far over 400 while I was there.
I was a nice change for me, even if I didn’t realize it at the time.
OMG Banny. FWIW I am only crdtng u w/3 runs allwd bc of DDJ OMFG
by devil_fingers on
Aug 7, 2008 3:25 PM EDT
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Now, this is a fun article.
And, may I say - many of the small stations that are MLB affiliates - and actually have web sites that stream their audio—forget to turn off the stream when games are on.
I’ve already heard a few games on Cubs network stations…it doesn’t happen on every game. But, it’s happened enough for me to go station-surfing if I’n not near a TV and my EI or WGN feeds.
As most of us know, those streams are to be shut off per MLB. However, in small market radio - with few employees - sometimes, things slip through the cracks.
So, if you cannot watch the Royals, start skimming through their network of stations —you might be surprised at what you hear…and don’t tell the MLB police.
by San Diego Smooth Jazz Man on
Aug 7, 2008 4:33 AM EDT
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Very nice, Will
Chaim Mattis Keller New York City's # 1 Royals fan!
by cmkeller on
Aug 7, 2008 8:44 AM EDT
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Good stuff.
I always enjoy the affiliates posts.
by KCctrell85 on
Aug 7, 2008 10:22 AM EDT
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National champs?
Wow. Just wow. Spurred on by the morphological diversity in that team picture and their tough workout regimen, I followed the links through to the national championship, and then actually looked up the “national championship”. One of 40 or so across the country. I think that’s why the SBU article notes that they competed against two Kansas schools… I don’t think they were highlighting competitors, I think there really were just only two other schools.
Next up - the national championships of FIFA Soccer 95 (on Sega Genesis), at Will’s house. They’re open to anyone across the country, for a small entry fee, so they must be national championships!
by wentToARoyalsGameBeforeRR on
Aug 7, 2008 11:45 AM EDT
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it was an epic national championship battle
apparently, SBU debate supposedly has won Phi Kappa Delta national champs like 17 out of 29 years or something also absurd
by royalsreview on
Aug 7, 2008 1:04 PM EDT
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One of your finer affiliate posts methinks
I love that the proud citizens of Bolivar have the right to choose – Royals or Cardinals.
And who knew President James K. Polk was so beloved? Guess the Mexican-American War went a long way.
Relive Royals History at royalsretro.blogspot.com
by RoyalsRetro on
Aug 7, 2008 12:07 PM EDT
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double-whammy
supposedly there was also a revolutionary war guy named Polk
I think some of the Polks are his. But yea, Mexican War 4 life.
by royalsreview on
Aug 7, 2008 1:02 PM EDT
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Other famous Polks
http://en.wikipedia.org/wiki/Polk
Relive Royals History at royalsretro.blogspot.com
by RoyalsRetro on
Aug 7, 2008 1:06 PM EDT
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i approve of this fitness test...
only because i know i can do it (which is a bad sign for future SBU Spirit Squads).
where tpj happens.
by blue bandwagon on
Aug 7, 2008 12:25 PM EDT
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I'm not sure whether to mock SBU or praise them
When the North Central Conference broke up, UNO was looking for a new home, and approached the MAIAA. Problem was, they had 10 teams, and didn’t want to try and deal with an 11-team football league, so they were hesitant. (They were also hesitant due to UNO fielding a Division I program in hockey, but they worked that out.)
SBU decided to take their football team (which has generally been Not Very Good anyway) out of the league, which greased the wheels for UNO to join. I’m not sure whether to praise them for volunteering to make the conference stronger, or mock them for wussing out.
Sarcasmâ„¢. It's the new gravy.
by jonfmorse on
Aug 7, 2008 12:38 PM EDT
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Where is SBU now?
Relive Royals History at royalsretro.blogspot.com
by RoyalsRetro on
Aug 7, 2008 12:51 PM EDT
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they are independent
which seems pretty tough to pull off at the D-2 level
by royalsreview on
Aug 7, 2008 1:08 PM EDT
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SBU is very religious still
unlike a lot of other small schools in their situation
on their faculty pages each is supposed to put their faith dedication or somesuch
"So whattya say, should we clean this place up?" - Tom Cruise
by DyeFan187 on
Aug 7, 2008 1:12 PM EDT
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not a fan of bolivar
TPJ...you're dead to me
by billybeingbilly on
Aug 7, 2008 8:28 PM EDT
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I always say this but...
I love this series of posts!
by Deaner on
Aug 8, 2008 12:46 PM EDT
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Great post.
Any chance Colby Kansas will receive a write-up?
by djk royal on
Aug 8, 2008 4:00 PM EDT
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