Hillman: People don’t want to take the time to learn.

It’s challenging because most of the time, our local media and even our fan base, they don’t want to hear about the process. They don’t want to be educated on the process. But it is a process. ...People don’t want to take the time to learn, because we’re not bred that way, culturally. It was an easier sell in the other culture, in Japan, because they’re very used to processes. And they don’t care how long it takes, as long as you get it set to last.