Is The Star doomed?
Will's fanpost on Bill Simmon's take on the decline of sports journalism made me wonder about the future of The Star (and all local newspapers).
I don't see any hope for The Star. It doesn't know how to make money on the web and its fixed costs are enormous. Every year fewer people want to pay for its content.
Some have mentioned partnerships with local news stations, but I don't see how the business model works. Those presses and all those reporters/columnists cost a lot of money. And I think we all agree we get better coverage of the Royals from this site and others.
I think The Star and every non-national newspaper is doomed. Even assuming bankruptcy and massive restructuring, how is the Star supposed to make money when everyone can get pretty much the same coverage for free? I don't think enough people care about local school board shenanigans to make The Star viable.
I guess it's sad, but at least I know the Wall Street Journal will always be around.
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even if it doesn't go under, it (like others) will suffer in a decline in journalism quality
flanagan was the first, but you’d have to expect more and more journalists getting the ax if things continue going on the way they are. I imagine it’s a lot easier and cheaper to just purchase stories from the AP than to employ a living, beathing journalist.
The downside is that we become much less informed if we’re getting all information from a singular source.
Yeah
I never really understood what Flanagan’s column was supposed to be about. Not exactly a big hit to the KC journalism scene.
"Now…put that in your [BLEEP]ing pipe and smoke it." -Hal McRae
by Sweep_the_Leg on Apr 22, 2009 11:06 PM EDT up reply actions
From what I have heard
The Star is actually not doing that bad, its the parent company, McClatchy, which owns a bunch of newspapers, that is just buried in debt.
I think eventually McClatchy declares bankrupcy, sells off the Star, hopefully a local buyer purchases them, and the Star can regain its footing somewhat as it figures out how to proceed in a new economy.
Relive Royals History at royalsretro.blogspot.com
McClatchy
got de-listed and the price of a share was less than the price of a newspaper —
If there had been like 10 million newspapers laying around you could say the company wasn’t worth the paper it was printed on
MF'ing six consecutive GIDP's gave me aneurisms
Well, they did own the Pirates at one point
So at least they have some experience on how to mismanage an organization
Relive Royals History at royalsretro.blogspot.com
mismanage the Pirates, yes?
although, you aren’t going to believe this, but I’ve read that they took most of their profit-sharing money from MLB to shore up the media empire.
I doubt that, though. I’m sure all organizations take their pittance from the Yankees and put it right back into baseball operations.
I'm not a sabermetrician, but I do play one at Driveline Mechanics.
by Matt Klaassen on Apr 22, 2009 5:31 PM EDT up reply actions
There were rumblings several months ago...
that they were looking at doing a sale-leaseback of their essentially brand new printing and distribution facility downtown. That, coupled with the layoffs they’ve had recently, is not a good sign.
That building is pretty cool-looking, but something tells me it’s going to be as wise as buying a brand new, shiny horse buggy back in 1925.
"Now…put that in your [BLEEP]ing pipe and smoke it." -Hal McRae
one thing that doesn't get talked about much
classified ads were hugely important to newspapers… that revenue isn’t coming back
eBay probably started the hit on classified ad revenue
But I’m guessing craigslist probably destroyed most of what was left
Not so much
Think “monster.com”, “careerbuilder.com”, “realtors.com”, and “autotrader.com”.
In the latter two cases, the real estate and automotive sections are still fairly robust, but I gather that they’ve seriously cut their classified ad rates for those sections — and further, more of those sections are now taken up by display ads as opposed to actual classifieds. Since, per square inch, display ads actually bring in less revenue than classifieds (and always have)… you get the gist.
In the former two cases, all I’ll say is you just go right ahead and pick up a paper when you’re looking for a job. Two minutes later, you’ll be doing the daily crossword. Hardly anyone is posting classified employment ads anymore, whereas back when I was but a young man embarking on my earliest employment adventures (and this was during a recession, mind you), there were literally pages and pages of employment classifieds.
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Long-term solution
1. Take the hard copy version down to Sunday only, or do away with it entirely.
2. Build up the internet version as THE new KC Star.
3. Keep everything free.
4. Make your money off of the internet ads.
I like reading hard copy newspapers, but I’m a dinosaur. That information delivery device is dying. They have to either get with the 21st century or shut down.
The immoderate moderator
Can you make enough money off internet ads?
And by getting rid of the hard copy, aren’t you alienating a lot of your remaining customer base – the over 50 crowd who still reads the paper?
Relive Royals History at royalsretro.blogspot.com
I'm not saying the switch should be made this month
But they need to start moving in that direction. It’s like having a business selling VHS tapes in 1999. You can still make money on it, but you’d better start transitioning to DVD’s because your current business model isn’t going to work very long.
The immoderate moderator
by Scott McKinney on Apr 22, 2009 4:59 PM EDT up reply actions
I don't see why you have to scrap the paper version though
Is it that expensive to print it? I would guess the bloated part of a newspaper’s budget is the salaries of its reporters/columnists.
Relive Royals History at royalsretro.blogspot.com
My understanding is that the overhead is huge
I think there is a great deal of overhead in the printing and distribution, with quickly decreasing revenues.
The immoderate moderator
by Scott McKinney on Apr 22, 2009 5:13 PM EDT up reply actions
I'm sure there is a lot of overhead
but i think the Star is trying in vain to recoup the cost for the $300M or so brand new, state of the art printing facility they just built, they wouldn’t want it sitting around idle for 6 days to only print a Sunday version.
I wish they would, though…the latest marketing calls I was getting offered the whole “weekend” edition for Sunday price, but the “weekend” edition included Wed. – Fri. These days are only a hassle for me as I just end up filling the recycle bin too fast without reading it most days. If they’d do Sunday only…I’d be on it.
In the mean time I have been going down the street to buy the Sunday paper from the box, but apparently they are trying to discourage that/encourage subscription, because the price recently jumped from $1.25 to $2.00.
We always did feel the same, We just saw it from a different point of view, Tangled up in blue.
-Bob Dylan
by Royal Kingdom on Apr 22, 2009 5:33 PM EDT up reply actions
i read somewhere that you can't run a viable newspaper solely on internet ads
for example, a full page ad in the paper costs like $10,000. you can’t recoup that sort of dough on the net unless you’re getting a boatload of hits, and even then it would have to be your featured ad — you wouldn’t be able to highlight as many different ads per day as you can with 30+ pages of newspaper
Yeah, but don't those numbers...
have to start changing to the internet ad side of the equation if so many newspapers are going under? I know I’m not going to pay $10,000 for a full-page newspaper ad in the print copies if I know that fewer and fewer people are buying and reading actual newspapers. Especially if my target market is the 50 and younger demographic.
I would think that eventually there will need to be some changes in the way internet ads are sold, perceived, etc. Either that, or “newspaper” website are going to have to start charging at least nominal subscription/access fees.
"Now…put that in your [BLEEP]ing pipe and smoke it." -Hal McRae
by Sweep_the_Leg on Apr 22, 2009 4:56 PM EDT up reply actions
i think the move will move to a subscription model. the problem is that it's reallllllllly easy to cut and paste
Not if its on Flash, right?
I think ESPN.com had some stuff on Flash Media and it was impossible to cut and paste.
Relive Royals History at royalsretro.blogspot.com
exactly.
If it’s on a screen, there’s a way to get it copied.
If you were thinking, you wouldn't have thought that.
I'm on a screen Focker, can you copy me?
Russ Gload = Doug Mientiewicz....without the pop
by Dubya on Apr 22, 2009 6:16 PM EDT up reply actions 2 recs
As time goes by, those hard copy newspaper ads are going to cost less in real terms because they are going to be worth less
Circulation is decreasing, so ad rates will have to fall. Hits on the internet are increasing, so ad rates will increase. It is inevitable. It’s just a question of when a newspaper should make the switch and at what rate.
The immoderate moderator
by Scott McKinney on Apr 22, 2009 5:02 PM EDT up reply actions
also
there’s no way to measure the success of print ads. At least with online ads the advertiser can get info on click throughs and stuff to measure success and PAY ONLY for the success rate.
"I'll be the first one to tell you, Don't follow me. I'll let you down. Follow Jesus." Trey Hillman
OK, got it.
The General Theory of Royaltivity
where will i get columns about the evils of jeans?! (although that was wash post)
My stories a lot like yours only more interesting because it involves robots!
The Star carries his column though
And Charles Krauthammer. And Kathleen Parker. And they have their own conservative curmudgeon Thomas McClanahan. But of course they’re a liberal rag.
Relive Royals History at royalsretro.blogspot.com
Internet ads are definitely not enough revenue
To support an endeavor like the Star, but they could come up with creative revenue sources like raffles for Whitlock’s uneaten pizza crusts or squares games to guess his weight every week.
Russ Gload = Doug Mientiewicz....without the pop
From a journalism major (currently in school) / part time employee of the Star
And I think we all agree we get better coverage of the Royals from this site and others.
Completely disagree. As much as I love Royals Review, almost all of the news it gets cites newspapers or other websites. There is no “coverage,” just second hand news updates and very insightful commentary.
I have personally see the staff at the Star sports department widdle down drastically since I started working here in September. If I didn’t get paid so little, I’d likely be laid off now.
Part of the problem is a generational gap in advertising. Young people don’t read newspapers, so that drops print rates. By the same token, many old people refuse to use “the tubes,” and that has stunted the growth of online ad rates.
Seeing the morale around here is really disheartening. Almost everyone is afraid for their jobs. God bless them, they’re all taking on more work than ever just to meet deadlines and fill the print. I often wonder if I am getting into a dying profession. I still feel news is most reliable in print as opposed to online or cable, but it is definitely the most difficult to access.
From this 20-year-olds point of view, these things need to be done to save newspapers:
1. Market better. You NEVER hear or read ads telling you to get someone a newspaper subscription as a gift. Part if this is packaging. There is no reason deals can’t be worked out with other area companies to package newspaper subscriptions into bundles (like car purchases, cable subscriptions or magazine subscriptions).
2. For Gods sake, FIX THE ONLINE! Go to any newspaper website and you’ll see a GIANT BLOCK OF TEXT AND LINKS. Nobody needs that much shit on the home page. Newspapers have some of the poorest looking websites, and it is because they a) try to fit too much shit on the front page and b) try to make it look like a newspaper.
3. Cover things young people care about. The Pitch is really popular among my circle of friends because it is free and relevant to things we care about. I’m not saying dumb it down, but get some new blood in the offices. How long have we had the same columnists at the Star? How long have we had the same writers? More fantasy sports coverage would help too, I think.
These are just a few ideas I think about. It may be too late.
Farny being Farny.
by JobDDT on Apr 22, 2009 9:32 PM EDT reply actions 2 recs
Another huge problem:
Stop putting your shit online for free. Why on Earth would anyone with a computer pay for shit that they can get for free on a computer screen?
It might be too late to fix that problem, too.
Farny being Farny.
It will be free somewhere.
I’m afraid it may be too late to go back and start charging. At least for newspapers.
If you were thinking, you wouldn't have thought that.
The problem is that it's becoming harder and harder
to monetize information — any information.
You can still monetize the infrastructure, which is what’s keeping cable/satellite churning along. But you know all that legal activity against filesharers? Don’t ever begin to think the RIAA and MPAA don’t know they’re fighting a losing battle. They’re just running holding actions, trying to stave off the inevitable for as long as possible. We’re rapidly approaching the point where the only people who’ll actually buy entertainment media (CDs, DVDs, comics, books, whatever) are people who really want to own the physical media for whatever reason (“supporting the artist”, collectibility, “I like the feel of paper in my hands”, whatever).
My point there, however, isn’t about that at all; it’s about the comparison to newspapers, which is simple: who the hell wants to “own” today’s paper? Not happening. There’s absolutely no value to the journalism media beyond the information contained therein, and virtually nothing preventing its dissemination for free.
This space for rent.
the stories were always free...
or… 1/100th of a quarter or whatever the full price of the paper was
newspapers were built on a TV/Radio model of free content that is paid for but ads that you are forced to see
But the point is
you still had to buy the paper (or pick up a discarded copy).
Now, you don’t have to buy anything to get the content, generally.
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but what percentage of that cost was part of the paper's intake?
even in the good ole days, it couldn’t have been much
side question: do they have a factoid in jschool about how many papers that are printed that actually get read (not being snarky, just curious)… my dad was a newspaper editor in a small town, and I was always amazed at how many unbought papers i’d see in grocery stores or in the metal boxes each day
Haven't heard that stat yet
To be honest, most of my classes have focused on the writing and not the history of journalism or the future of the industry. I’m sure its in a textbook somewhere.
Farny being Farny.
I imagine that newspapers
track reasonably well with other returnable periodicals. The key isn’t “how many aren’t read” so much as it is “how close to the print run are we selling?”
With returnable periodicals, there will almost always be unsold copies; that’s sort of the point of it all. Comic books used to be the same way until the advent of specialty comic shops and the direct distribution market. Publishers would always overprint and overdistribute, but they’d track sales in order to try and ensure that the overrun was always within a factored-in margin. From their standpoint, a “sell-out” would be, say, 80% sellthrough; anything under that meant “lower the print run,” and anything above 90% would mean “up it”. Those percentages are hypothetical, of course, but the principle is there.
Anyway, the point is that in general, those unsold copies are already part of the budget.
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Cause and effect
The existence of quality journalism is a pretty big factor on if it is disseminated for free. As Simmons pointed out, we’re already missing out on great journalism media, only because the well is drying up. I’m not ruling out that it could shift to the Internet, but the lack of access given to blogs and other online-only websites is a major preventative factor for them not getting the scoops.
So if the funds dry up and journalism media does indeed die, there will be nothing to be disseminated for free.
Farny being Farny.
yes
and for sports, this wouldn’t be the end of the world really… I can have Dutton break the story about a royals trade, or I can see it on ESPN an hour later or the next day when there’s a new guy on the royals
the other issue is the question of hard local news, of how much there actually is anyway in the status quo, and how much that will be missed
You should check my comment
on the Simmons post. The access is shifting to internet journalists.
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In some cases, yes
Rivals.com and other mainstream blogs can get press access at will, but many other blogs are left with nothing. That is mostly due to the abundance of blogs, and the ease it takes to make one.
I’m curious to know if Royals Review could/does get press credentials to Royals events/games.
Farny being Farny.
Ah-ah-ah.
I didn’t say the access was shifting to blogs; I said it was shifting to internet journalists. Yeah, some blogs have access, but in the above comment I was mostly referring to the mainstream internet sport sites — ESPN, Sportsline, Yahoo, and so on. These sites are staffed by a combination of former print journalists who no longer have a dead-tree outlet and new media journalists who’ve never worked for papers at all.
And they all have a wider reach than any local newspaper.
As to RR getting credentials… I honestly think the team would be scared to credential anyone from this site. ;) Further, in what seems oddly coincidental, I think that none of the “big guns” on this site — i.e., the sort of posters whose writing ability and volume would provide real journalistic value if they did have access — are local. I may be inadvertently forgetting someone, but I’m fairly sure that the main core here is all out-of-towners (which actually makes sense; we gather here because we don’t have Royals fans to chat with day-to-day).
This space for rent.
Interesting to get your POV.
I just don’t see where the revenues will come from, no matter what the Star does.
I agree that all newspapers have essentially the same bad web page. Putting a bunch of annoying pop-up ads isn’t going to get it done, Star. I just don’t know that internet revenue will be sufficient to pay all those fixed costs.
If the Star said no more free access, I’d pay $10/month or whatever. I guess they have to figure out how to transition from free to pay without further alienating people.
Alas, I grew up on the Star
Also, I was going into journalism, but this turned me away. Instead, I am doomed to a life of attempting to get a Graduate degree+PhD and then teaching kids at a university, who had to blow at least $1000 (probably more like $2000 by that time) to be in my class, where I teach them off a book I wrote about a subject I hate. Also, I tend to write using strange imagery (if writing about entertainment or sports) or bitter yet fact-laced diatribes(politics) that better suits the Internet. Or MSNBC, since I’m pretty liberal.)
They need to cut their distribution down to start. I grew up 75 miles away and had the Star there for every breakfast (and my parents still do). That is ridiculous in this day and age, since I can safely assume my county does not have enough subscriptions, or people with disposable incomes to answer ads or classifieds, to justify distribution. They have the Internet in the country as well now, so if someone wants the Star they can get it from the web. I think a paper can survive on Internet ad revenue, but not at this moment, as many of you stated. However, I’m one of those who does not want the print edition eliminated, but rather scaled back to the Greater Kansas City area. Nevertheless, any suggestions that could have been made won’t save the print version of any regional newspapers. They may have had a chance to hold on for longer, but the Internet was eventually going to overtake them.
Craigslist just dealt them the blow faster than they expected I think.
You say something like, "Is that it?" I know what you`re trying to say. You`re trying to say, "Aww yeah, that`s it." Then you tell me you want some more. Well...I`m not surprised. But I`m quite sleepy.
i think
small local newspaper (think The Odessan) will be fine, it’s the big boys that don’t stand a chance. much like the music industry, smaller independent companies will continue to eek out a living while major outlets falter and fail.
"red bull is amaZing" -Coco Crisp

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