"Subjective validation...Why? Because human beings are very good at finding meaning where there is none and giving significance to what is actually meaningless in itself. We are especially good at relating things to ourselves. Words, symbols, signs, sounds, gestures, and the like have no meaning in themselves. Human beings give them meaning and often we give them a personal meaning when none was intended....Sometimes [we] don't see what is right before our eyes. We see what we want to see and hear what we want to hear. If our motivation is strong enough we can sometimes even bring the dead back to life or come to believe that mundane things about our lives are imbued with paranormal or supernatural significance."