The Royals put out a press release which said that they had a record 3.8 household rating which was an increase of 13%. They also claim that the only month which wasn't an increase was August and that September was a 52% increase. Those two stats seem odd in combination. Any explanation you can come up with.
I'm sure that the Royals brass will take this as an endorsement of the absolute disaster that was Rex Hudler in the booth. Which like Kyle Davies and Luke Hochevar is something we'er destined to be with forever.
Here's the full text of the release if you're interested.
Ratings on FOX Sports Kansas City increased 13 percent to 3.8 household rating, the highest season average ever for Royals cable telecasts
Viewership for Kansas City Royals cable telecasts reached an all-time high in 2012. The 140 regular season games televised on FOX Sports Kansas City averaged a 3.8 household rating in the Kansas City DMA, according to The Nielsen Co., up 13 percent from 2011.
Ratings increased over 2011 in every month of the season except August. Viewership in September increased 52 percent over last year, the most of any month.
The 3.8 household rating surpasses the previous season high of 3.4 established in 2003. Available ratings data goes back to 1997.
“This year again showed that Kansas City has great baseball fans,” said FOX Sports Kansas City Senior Vice President and General Manager Jack Donovan. “The city embraced the All-Star Game. Attendance was up. And the TV ratings show that fans are excited about what the Royals are building.”