FanPost

All-Star Game, Financially Speaking

The All-Star Game, known as the Mid-Summer Classic where the best players come to one city to celebrate the best players in the game. With the exception two games played in August, every All-Star game has been played in July. Seems like a good time to the play the game, far enough into the season to determine the best players and plenty of time before the end of the season to avoid affecting players on playoff teams.

But is it really a good time to play the game? After all, baseball, while being a sport, is still a for-profit business. There is plenty of revenue generated by everything associated with the game that is held in one city each year. But what is baseball giving up by holding an All-Star game instead of a full schedule of games for four days in the middle of July?

Using average attendance data for the five year period 2007-2011, we can compute two different numbers to gauge whether the All-Star game needs to be re-evaluated for its financial impact.

Table 1: Average Attendance by Month, 2007-2011

Total Games

Avg Games

Attendance

Apr :

1824

365

29,100

May :

2109

422

29,819

Jun :

2007

401

31,717

Jul :

1938

387

33,412

Aug :

2107

421

32,192

Sep :

1994

399

30,789

Table 2: Average Attendance by Month and Day of Week, 2007-2011

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Apr :

30076

30320

26086

25546

25157

32596

33390

May :

32777

26621

26049

26424

27078

32202

35341

Jun :

34246

28075

28869

29390

29454

33672

36341

Jul :

33604

30543

30698

31450

32219

35016

37590

Aug :

33688

28449

29827

30312

30495

33714

37178

Sep :

33504

28784

28117

27960

27857

32194

35583

These two tables show patterns in attendance, things to note:

** For Monday thru Thursday, July has the best average attendance.
** Every Friday, Saturday, Sunday date has higher attendance than during the week.
** April and May have less attendance than June, July, August, September.

Let's first compute the stadium game-day revenue lost during the All-Star break in July:

15 Monday games * 30,543 = 458,145
15 Tuesday games * 30,698 = 460,470
15 Wednesday games * 31,450 = 471,750
15 Thursday games * 32,219 = 483,285

Lost attendance in July (Mon/Tue/Wed/Thu) = 1,873,650 fans
If the average fan spends $50 (ticket, parking, drinks, food, team gear), $93,682,500
Essentially $90+ million lost in just stadium game-day revenue.

Second, let's compute the difference in lost revenue if the game was moved to May.

If the four day All-Star break was in May:

15 Monday games * (30,543-26,621) = 15 * 3,922 = 58,830
15 Tuesday games * (30,698-26,049) = 15 * 4,649 = 69,735
15 Wednesday games * (31,450-26,424) = 15 * 5,026 = 75,390
15 Thursday games * (32,219-27,078) = 15 * 5,141 = 77,115

Change in attendance (May/July) 281,070 fans * $50 = $14,053,500

By moving to May, baseball would generate $14 million more in stadium revenue.

While I'm not making the case that the game should be played in May, I am making the case that playing in July is the worst time from a profit point-of-view.

This FanPost was written by a member of the Royals Review community. It does not necessarily reflect the views of the editors and writers of this site.

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