## All-Star Game, Financially Speaking

The All-Star Game, known as the Mid-Summer Classic where the best players come to one city to celebrate the best players in the game. With the exception two games played in August, every All-Star game has been played in July. Seems like a good time to the play the game, far enough into the season to determine the best players and plenty of time before the end of the season to avoid affecting players on playoff teams.

But is it really a good time to play the game? After all, baseball, while being a sport, is still a for-profit business. There is plenty of revenue generated by everything associated with the game that is held in one city each year. But what is baseball giving up by holding an All-Star game instead of a full schedule of games for four days in the middle of July?

Using average attendance data for the five year period 2007-2011, we can compute two different numbers to gauge whether the All-Star game needs to be re-evaluated for its financial impact.

Table 1: Average Attendance by Month, 2007-2011

 Total Games Avg Games Attendance Apr : 1824 365 29,100 May : 2109 422 29,819 Jun : 2007 401 31,717 Jul : 1938 387 33,412 Aug : 2107 421 32,192 Sep : 1994 399 30,789

Table 2: Average Attendance by Month and Day of Week, 2007-2011

 Sun Mon Tue Wed Thu Fri Sat Apr : 30076 30320 26086 25546 25157 32596 33390 May : 32777 26621 26049 26424 27078 32202 35341 Jun : 34246 28075 28869 29390 29454 33672 36341 Jul : 33604 30543 30698 31450 32219 35016 37590 Aug : 33688 28449 29827 30312 30495 33714 37178 Sep : 33504 28784 28117 27960 27857 32194 35583

These two tables show patterns in attendance, things to note:

** For Monday thru Thursday, July has the best average attendance.
** Every Friday, Saturday, Sunday date has higher attendance than during the week.
** April and May have less attendance than June, July, August, September.

Let's first compute the stadium game-day revenue lost during the All-Star break in July:

15 Monday games * 30,543 = 458,145
15 Tuesday games * 30,698 = 460,470
15 Wednesday games * 31,450 = 471,750
15 Thursday games * 32,219 = 483,285

Lost attendance in July (Mon/Tue/Wed/Thu) = 1,873,650 fans
If the average fan spends \$50 (ticket, parking, drinks, food, team gear), \$93,682,500
Essentially \$90+ million lost in just stadium game-day revenue.

Second, let's compute the difference in lost revenue if the game was moved to May.

If the four day All-Star break was in May:

15 Monday games * (30,543-26,621) = 15 * 3,922 = 58,830
15 Tuesday games * (30,698-26,049) = 15 * 4,649 = 69,735
15 Wednesday games * (31,450-26,424) = 15 * 5,026 = 75,390
15 Thursday games * (32,219-27,078) = 15 * 5,141 = 77,115

Change in attendance (May/July) 281,070 fans * \$50 = \$14,053,500

By moving to May, baseball would generate \$14 million more in stadium revenue.

While I'm not making the case that the game should be played in May, I am making the case that playing in July is the worst time from a profit point-of-view.

This FanPost was written by a member of the Royals Review community. It does not necessarily reflect the views of the editors and writers of this site.

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