looks like the TV Network industry is just as clueless as the RIAA. they are suing Dish Network for offering customers a function that allows them to automatically skip commercials.
they claim breach of licensing contract, which it may very well be. The point here is that they are fighting a fundemental change in how customers watch TV much like how the RIAA did by suing Napster and other file sharing sites, and eventually individual customers. They may win this lawsuit, but they wont win this fight. People hate commercials, they will do whatever they can to skip them as they have since the invention of the remote control. Suing network providers wont stop it. suing your customers wont stop it.
instead of wasting all this money on lawsuits, they should be investing it in development of new ideas for making money off of their product (TV programing). New methods of product placement, new ways of marketing the shows (Netflix, Amazon, etc streaming), whatever it takes. Your business is changing. This may mean the TV executives will only make $25 million per year salaries instead of $75 million per year. i hope they can find a way to survive on such little money.
The standard business model is rapidly becoming obsolete.....evovle or die.....it is a universial truth, in nature, in the cosmos, and in business as well.
and now please turn your attention above, below, and on all sides of this post for this commercial break....
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