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Royals admit "Our Time" campaign was a mistake
Link
bizjournals.com
This is subscription only, but the jist is the Royals have fired VML, who has handled their marketing for the last four years, and in a solicitation to new ad firms said Royals fans are "weary, jaded, and frustrated with each passing season." Also says they want to distance themselves from the 1985 club, and that "free-agent signings and a fast start to 2013 could turn the momentum around."
