FanShot

4

Sporting has included fans in their process, everything from asking whether an exhibition game should be at Arrowhead (lower prices) or Sporting Park (more intimate experience) to Heineman tapping kegs in the parking lot.....When the team made cash-only lines at concession stands, fans were confused, complained, and the next game those lines were gone....This kind of fan-centric prioritizing plays well in all demographics, young and old, tech-heads and technophobes, Northland and Leawood.

http://www.kansascity.com/2013/12/05/4671981/sporting-kc-finds-success-by-including.html
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