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Royals Radio Affiliate Profile: Butler, Missouri [1530 KMAM-AM]

The Royals Radio Network is comprised of 86 affiliates and stretches across eight states. In this recurring series (previous features listed below at the bottom of the page) Royals Review attempts to give each affiliate its proper airing, celebrating the regional reach and heritage of Royals baseball. In a sporting era corrupted by the endless quest for the big money, baseball on the radio is a decidedly low-stakes, low-tech venture. Let it always lay hidden like a strength in the backyards of the mind.

 

Butler, Missouri

1530 KMAM-AM
Miles from KC: 68
Population: 4,200

Other than the flagship - 610 AM - the Royals only have seventeen radio affiliates in Missouri. By way of comparison, the Cardinals have over thirty affiliates in the Show Me State, including a number deep in what should be true blue Royal territory (Joplin, St. Joseph, Nevada, most especially). No team is going to strike it rich by claiming half of interior Missouri, considering that, if you subtract the Kansas City and St. Louis metros (accepted as givens for both teams) you're only talking about three to four million people, which if you divide in two isn't a huge number. Nevertheless, as a pride thing and as a marginal revenue opportunity, reclaiming western Missouri wouldn't be a bad idea. Or, the Royals could just ask for more taxpayer money. Maybe Selig can promise the All-Star Game the week before the vote... again.

One of those proud Missouri affiliates, sadly close to the Cardinals-leaning Southwestern corner of the state, is Butler, a charming hamlet of 4,200 souls, a sizeable majority of which is female (77 men for every 100 women). Back when the Royals were on 810 WHB, the Butler affiliate seemed somewhat superfluous (along with about half of the other affiliates as well, given this map) given 810's reach, but with 610 as the primary signal, I'm not so sure the Royals won't need a little local bounce from 1530 KMAM-AM in Butler.

According to the Butler Chamber of Commerce, Butler is "The Electric City", thanks to its status as "the first city west of the Mississippi to have electric power". Living, as I do in Iowa, I'm quite familiar with "the first ____ west of the Mississippi" formulation, where it's especially ridiculous. I wonder how long its been since that distinction really meant something to anybody. 1920? 1880? I don't know. Still, there you have it. Butler spits in the face of Scranton and lets the world know, it is The Electric City.

But the Butler Chamber doesn't stop there. Far from it, in fact. The Chamber also notes:

Known as the city where the Civil War began, Butler is rich with the culture that built America.

Aside from the fact that that second part after the comma makes no sense, I love how that is one sentence. But who wants to talk about Bleeding Kansas again? I don't.

Moving on.

Horribly inappropriate and really not a legacy to be proud of ("we were pro-slavery terrorists!"), but still a sweet shirt.

Noted writer Robert A. Heinlein was born in Butler in 1907. Best known for his 1961 novel Stranger in a Strange Land, Heinlein, along with Ernest Hemingway, is one of two people mentioned in Billy Joel's "We Didn't Start the Fire" to also live in a Royals Radio affiliate. Strange Land became a cross-over hit of sorts, winning praise in the science fiction quarters Heinlein was already established in, as well as becoming associated with the 1960s counter-culture. Heinlein's second best known novel is 1959's Starship Troopers, which is either a celebration of fascist militarism, or a criticism of it. Of course, Starship Troopers was also made into a movie, which has been similarly confusing to critics. Butler celebrated the Heinlein Centennial in 2007, which also featured a weekend of events in Kansas City. (With a nice writeup in the WSJ here.) The Butler Public Library has a Heinlein Collection, but it is not clear just what of note it contains.

While Butler is the anchor of Bates County (pop. 16,754), the metropolis also serves nearby satellites in Adrian (pop. 1582) and Rich Hill (pop. 1317) most notably. No other cities in the county have over 300 people. Just outside of Butler lies the Bates County Museum which has been "a very popular attraction for both tourists and the local population," and "a delight to visitors from every state in the union". Really? I want proof someone from Delaware walked through those doors! Unfortunately, the official bird of the county is the Northern Cardinal.

Surprisingly, tiny Butler is the proud birthplace of a former Major Leaguer, left-handed relief pitcher, Stan Wall (stats). Drafted by the Dodgers as an eighteen year old in 1969, Wall reached the big club in 1975, throwing sixteen innings for a very good Dodgers team that finished second in the old NL West. Wall posted a 1.69 ERA that year, good for an ERA+ of 202, the best mark in both categories of his career. In '76 the Dodgers again finished in second, winning 92 games but nevertheless left in the dust by the Reds. Wall appeared in 31 games that year, and posted a 3.60 ERA, which was actually slightly below the league average. In 1977 the Dodgers would finally break through, winning the NL West with a 98-64 record. Sadly, Butler's golden child would not be part of LA's pennant winning team (which lost to the Yankees in the WS) as Wall's last game was a July 3, a 10-7 victory over the Giants. Wall faced three batters in the eighth inning of that game, retiring two and allowing a hit, lowering his ERA to 5.34. Wall got off to a rough start that season however, and 5.34 was the lowest his ERA ever got.

Wall never appeared again in a big league game, and ended up with a career 3.86 ERA in 98 innings. Wall faced Cesar Geronimo and Rowland Office more than anyone else, allowing .300+ averages to both men in 8 matchups. However, Wall owned Pete Rose, retiring the Hit King six of seven times. In a 2003 story by Mike Kiley in the Chicago Sun-Times, a bitter Eric Karros, who had left the Dodgers, used Wall as an example of obscurity:

I grew up in that organization and could tell you the history of it. It's never going to be out of my blood. I spent 15 years in the organization. I could tell you about a guy named Stan Wall that pitched for the Dodgers and talk to you all day about who's played. Outside of [club CEO] Bob Daly, the people making the decisions there now didn't grow up with that history. It's not a knock on them, but they didn't grow up in that tradition.

Karros didn't start the fire.

Previous Affiliate Profiles:

York, Nebraska
Conway, Arkansas
Waynesville, Missouri
Topeka, Kansas
Storm Lake, Iowa
Vinita, Oklahoma
California, Missouri
Garden City, Kansas
Belle Fourche, South Dakota
Ulysses, Kansas
Trenton, Missouri
Fairbury, Nebraska
Nebraska City, Nebraska
Winfield, Kansas
Mount Pleasant, Iowa

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your obsession with these mythical
territorial battles continues
I wanna know what love is, I want you to show me

by LeoBloom on Mar 23, 2008 10:02 PM EDT   0 recs

Does Butler have no
cheerleading squads for the usual gratuitous cheesecake shot? For shame! Why waste your time here?
Chaim Mattis Keller New York City's # 1 Royals fan, and RR Poet!

by cmkeller on Mar 23, 2008 11:07 PM EDT   0 recs

i thought the same thing
I wanna know what love is, I want you to show me

by LeoBloom on Mar 23, 2008 11:21 PM EDT to parent up   0 recs

Me too
Disappointing, Will.  Very disappointing.
"If a tie is like kissing your sister, then losing is like kissing your grandmother with her teeth out." -- George Brett

by u l washington's toothpick on Mar 23, 2008 11:40 PM EDT   0 recs

here you go

Any and all Mizzou Golden Girls listen to the Royals on KMAM-AM while driving through Butler.

"So whattya say, should we clean this place up?" - Tom Cruise

by DyeFan187 on Mar 24, 2008 2:12 AM EDT to parent up   0 recs

My faith has been restored
Chaim Mattis Keller New York City's # 1 Royals fan, and RR Poet!

by cmkeller on Mar 24, 2008 2:48 PM EDT to parent up   0 recs

they are so happy
the royals must have won that day

by royalsreview on Mar 24, 2008 3:09 PM EDT to parent up   0 recs

are those mizzou's new marching band uniforms?
gross.
The first thing I know about someone in a KC hat is that they're loyal.

by grantfunk on Mar 25, 2008 11:55 AM EDT to parent up   0 recs

butler is very small
I had a hard time finding stuff about it online

by royalsreview on Mar 23, 2008 11:49 PM EDT   0 recs

at least there was a baseball player from butler
never heard of him, but thats pretty cool
Hillman, you're on notice.

by FireBell on Mar 24, 2008 12:06 AM EDT   0 recs

my question
is Stan Wall still with us?
"So whattya say, should we clean this place up?" - Tom Cruise

by DyeFan187 on Mar 24, 2008 2:16 AM EDT   0 recs

"tiny Butler"
"Butler is very small"
"tiny Butler"

So much for our projected best hitter...  Let's think positively!  Butler is HUGE! Butler will rake!

(Okay, hopefully that pun will tide me over for the whole season for bad puns).

Actually, I've always been intrigued by small towns that share names with a player like this.  Do you think the residents gravitate toward cheering for a player because of his last name?  I mean, there's Butler, MO and also a Lowell, MA, and um, that's all I can think of off the top of my head. There must be more.

by mazoboom on Mar 24, 2008 5:55 AM EDT   0 recs

How about Joe, Montana?
Maybe Billy Butler will be good enough that 50 years from now, residents of Butler Mo will try and claim they changed the town name to honor him, just like that little town in Montana did...

by loyal2s dad on Mar 24, 2008 3:01 PM EDT to parent up   0 recs

in 3 years it will happen
after Billy dominates NL pitching to lead the Royals to the 2011 WS

by royalsreview on Mar 24, 2008 3:10 PM EDT to parent up   0 recs

Great article, and a great series
Who would have thought that there was so much to know about a place so little.  I like the thought of tiny radio stations in tiny towns broadcasting Royals games.  I've always thought that the Royals Radio Network is the heart of the organization.  That doesn't necessarily mean heart as in "key" but more like the sentimental center of Royals fandom.  Like most of us, I grew up listening to Royals games on the radio.  Baseball and radio are inextricably linked to me.  Thank god for tiny little radio stations across the midwest that broadcast Royals games
I probably disagree with you.

by NYRoyal on Mar 24, 2008 10:34 AM EDT   0 recs

agreed
it is the sentimental core

some teams only have like 4 radio affiliates, btw

by FlintHillsRoyal on Mar 24, 2008 1:08 PM EDT to parent up   0 recs

the angels only have a handful
and a few years ago the Nats only had ONE

i think they have like 4 now

by royalsreview on Mar 24, 2008 1:29 PM EDT to parent up   0 recs

I find myself...
...both amused by your obsession, Will, but more importantly, absolutely fascinated with this series.  I love shit like this, minutiae Americana, and the fact that you've tied it in to our beloved Royals makes it even better.

From someone trapped deep in Yankee territory, I can't tell you how valuable it is to have a place like this.  Please keep up the good work.  

by self loather on Mar 24, 2008 11:16 AM EDT   0 recs

Kansas is really the heart of the Royals fan base
I would guess that there are more Royals fans in the state of Kansas than any other state.
I probably disagree with you.

by NYRoyal on Mar 24, 2008 3:49 PM EDT to parent up   0 recs

Stan Wall
I talk to Stan on a daily basis, after all, he works in my building.

Great Guy

Scott

by kimball on Mar 24, 2008 1:11 PM EDT   0 recs

cool...
glad to hear that

by FlintHillsRoyal on Mar 24, 2008 1:15 PM EDT to parent up   0 recs

RE: Owned
Apparently Stan has "owned" a few employees here as well.  Should I ask him which was more satisfying?

by kimball on Mar 24, 2008 1:35 PM EDT to parent up   0 recs

literature, sports, and apparently film
Butler is a mecca of arts and leisure.

That is, if you consider "Antlers" film:

http://www.movietome.com/people/159151/aaron-buerge/index.html

Also, who wouldn't be excited by "an iron meteorite with extremely high germanium content"?

http://www.sciencemag.org/cgi/content/abstract/153/3739/976

This space intentionally left blank.

by marbotty on Mar 24, 2008 2:14 PM EDT   0 recs

dude sold out Butler anyway
Birth Name: Aaron Grant Buerge
Born in Butler, Missouri, Aaron is the oldest of three boys. He attended Joplin High School, where he played soccer, ran track and was an All-State swimmer.

by royalsreview on Mar 24, 2008 3:11 PM EDT to parent up   0 recs

Butler, MO
The hated Butler Bears!!! They were in our district in High School, our #1 rival for most of my high school career. Almost always got in a fight at basketball games against them and there were always cheap shots taken in the football games. Of course, in baseball they weren't much better. Always runnin their mouths regardless of the score. Had some decent looking girls there, but not as good as some of the other local small town schools. Glad to see an affiliate so close to home, even though we can't pick up 1530 AM and my hometown is only 45 minutes away.

by MileHighKCfan on Mar 24, 2008 3:24 PM EDT   0 recs

sounds like a bad town
but at least there were girls

by Dani Woodward on Mar 24, 2008 5:00 PM EDT to parent up   0 recs

Confession
As a regular (if recent) poster to Royals Review, I must confess a fairly intimate knowledge of Butler.  Although I currently live in Chicago, my parents live in Adrian and frequent Butler as one of their destinations for "going to town" (along with the booming metropolis of Harrisonville).  

In Butler, I recall a Western store with cheap Levi's and Lee jeans on their square.  But now the town's square is a dilapidated crap hole---thanks to Big Box retailers who've sucked sales closer to "71 Highway," as they say in western MO.  But that's a problem for small towns all along that thoroughfare: Harrisonville, Peculiar, Raymore, Belton, etc.

Still, I'll forward this link to those members of my Adrian family who care about the Royals.  Wait, none of them care. Oh well. Sigh.

As they said on Hee Hah, Sawwww-Lute! -TL

Trust Trey and Dayton.

by timlacy on Mar 24, 2008 4:56 PM EDT   0 recs

Actually I graduated...
...from Harrisonville High School (89).  My parents ~downsized~ from the metropolis in the mid-1990s when H'ville got "too big" for them. Based on my current locale, you could say that we have a philosophical difference on what constitutes "too big." Et tous? - TL
Trust Trey and Dayton.

by timlacy on Mar 24, 2008 5:01 PM EDT to parent up   0 recs

are there actually Royals fans there?
or is is it all lame cardinals people?

by Dani Woodward on Mar 24, 2008 5:09 PM EDT to parent up   0 recs

See below ...
...for my response. - TL
Trust Trey and Dayton.

by timlacy on Mar 24, 2008 5:12 PM EDT to parent up   0 recs

Harrisonville
Your Wildcats have been tearin it up in football the past 5 years, I think they've won 4 state titles. My dad still lives in Harrisonville so I get news from him frequently. I went to Sherwood, sure you've probably heard of it or even been there before, not much to see.

by MileHighKCfan on Mar 25, 2008 2:07 PM EDT to parent up   0 recs

I've been wondering if...
...that run in football deserves an asterisk.  For many years, in the late 1980s and 1990s, Harrisonville played as a 4A team after early 1980s success in 3A.  Sometime in the late 90s or early 2000s, however, they were bumped back to 3A.  It's been since then they've kicked it in.  ...But to your other point, yeah, I know about Sherwood.  Outside of Garden City, yes?  I recall passing by the school on the way to Clinton and trips to the lakes. - TL
Trust Trey and Dayton.

by timlacy on Mar 25, 2008 2:48 PM EDT to parent up   0 recs

3A...4A
I think they should be in 4A, Harrisonville is big enough. I mean, they have like 100 something kids tryout for football every year.

Sherwood is outside Creighton actually, but Garden City is part of the school district.

by MileHighKCfan on Mar 25, 2008 4:28 PM EDT to parent up   0 recs

Oh yeah, there are...
...Royals fans in Harrisonville, Butler, and Adrian.  I'd say with some confidence that it's Royals Country.  Despite working in the Boy Scout Camp near Osceola which draws campers and staff from around the country, I'd never met a ~serious~ Cardinals fan until attending Mizzou in the fall of 1989. - TL
Trust Trey and Dayton.

by timlacy on Mar 24, 2008 5:11 PM EDT   0 recs

Aside: Imagine what...
...the RRN map looked like pre-Rockies.  I know there were lots of Royals fans in Denver and in Colorado in general in the mid-1980s. - TL
Trust Trey and Dayton.

by timlacy on Mar 24, 2008 5:13 PM EDT   0 recs

i have been trying to find old network information
but to no avail

i have heard people from Denver say they were Royals fans though... which is pretty interetsing

by royalsreview on Mar 24, 2008 5:17 PM EDT to parent up   0 recs

In Aug. 2006, I attended...
...a game in Coors Field.  While talking with the fans I confirmed the fact that many were Royals fans before the Rockies arrived. - TL
Trust Trey and Dayton.

by timlacy on Mar 24, 2008 5:21 PM EDT to parent up   0 recs

In 1984 I
Stopped for the night in Grants, NM and was surprised to find a Royals game on the local AM radio station.
I'm not getting older....oh, wait, yes I am....and slower.... and weaker. God, this is great!

by philofthenorth on Mar 25, 2008 5:52 PM EDT to parent up   0 recs

Joplin
...has always been Cardinal territory.  I had family there throughout the 70s-80s, and even when the Royals were THE ROYALS and the Cardinals spent years looking up at Pennsylvania, it was still a Cardinal town.

by jonfmorse on Mar 25, 2008 3:07 AM EDT   0 recs

thats interesting
probably means my dream of the royals claiming southwestern MO may not be easy

by royalsreview on Mar 25, 2008 12:34 PM EDT to parent up   0 recs

i grew up in salem
which is far enough east that it was red or dead. i live in Springfield, which ain't much better, but at least you see people from time to time wearing blue.  I work in El Dorado Springs (80 miles north of SGF) and most people here seem to be Royals fans if they're casual (i.e. 'oh yeah, we went to a few games last summer).  The coaches/baseball lovers up here tend to run a bit red, however.

does anyone actually know a rockies fan?  I met one once.... i know they're supposed to be as big as av's and bronc's out there....

The first thing I know about someone in a KC hat is that they're loyal.

by grantfunk on Mar 25, 2008 12:02 PM EDT   0 recs

Rockies fans
I know a lot, considering I live in Denver. The Broncos are the number 1 team out here, but the Avs are pretty close behind. The Nuggets get some love, especially with AI and Melo but not as much as the Lakers or Celtics or Bulls in their respective cities. As for the Rockies, there are some hardcore dedicated fans, mostly older, that have been following since the Rockies inception into the league. The lack of success in recent years has kept them on the back burner around town, but there may not have been anything bigger in Denver in the past decade than when the Rockies went to the playoffs last year. Hysteria, that's how I like to explain it.

by MileHighKCfan on Mar 25, 2008 2:11 PM EDT to parent up   0 recs

Several Of My
Wife's old friends (she lived in Aurora for years) jumped the late-season bandwagon last year, but they were mostly oblivious to them until then.
I'm not getting older....oh, wait, yes I am....and slower.... and weaker. God, this is great!

by philofthenorth on Mar 25, 2008 5:55 PM EDT to parent up   0 recs

Gotta remember
that the Cardinals were on the radio in KC for one season! 1968, the year after the A's bolted for Oakland, and the year before the Royals began, St Louis games were broadcast in KC. Add in the fact that they were in a stretch of WS appearances at the time (64,67,68), and I'm sure some A's fans were "lost in translation".

Also, the Cardinal radio network predated the KC A's in southwest Mo.; it will take time for generational changes like this to play out.

by loyal2s dad on Mar 25, 2008 6:27 PM EDT   0 recs

A journey of a thousand miles...
...begins with a single step.  It will take a while, but we can re-take Missouri.
I probably disagree with you.

by NYRoyal on Mar 25, 2008 6:50 PM EDT to parent up   0 recs

The First Game
I listened to on the radio was a Cardinals broadcast with Caray/Buck doing the honors. I think it was a St. Joe station, probably 1962. I didn't even know the A's existed. I only recently realized that KC was the first city west of the Mississippi to have an MLB team (OK, St. Louis is on the west bank, but you know what I mean).
I'm not getting older....oh, wait, yes I am....and slower.... and weaker. God, this is great!

by philofthenorth on Mar 25, 2008 9:36 PM EDT to parent up   0 recs

Heinlein
I grok Heinlein. The Moon is a Harsh Mistress is probably the most entertaining novel you've never read. And there's nothing fascist about the militarism in Starship Troopers.

by Melchizedek on Mar 26, 2008 12:09 AM EDT   0 recs

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