On this day in 1985, our collective innocence was about to be shattered. No, this shattering has nothing to do with the Royals overcoming a 4 - 2 deficit at Exhibition Stadium in Toronto in the top of the ninth, led by a three-run double from the bat of the franchise's only Hall of Famer followed immediately by Jorge Orta's first home run of the young season, only to have Dan Quisenberry almost hand the three-run lead away in the bottom half of the inning before finally slamming the door on George Bell via (of all things) the strikeout. Those Royals--on the way to what they couldn't have known at the time was to be the first and possibly last World Series win in the franchise's history--had nothing to do with the filching of what little was left of the world's immaculateness.
April 23, 1985 was a day that would go down in infamy. New Coke was launched. With the Coca-Cola Company deciding to commit near seppuku without the honor or having been samurai, they took the original formula off the shelves entirely, depriving the world of the most popular soft drink in every country but Scotland and Peru, where Coca-Cola has trailed Irn-Bru and Inca Kola, respectively. Losing serious traction to Pepsi amongst the precious soda-guzzling teen demographic, Coca-Cola found themselves in dire straits. After their top secret market research "Project Kansas" yielded the finely honed recipe for New Coke. Despite blind taste tests showing that the masses actually overwhelmingly preferred their new concoction and initial public openness to the change, an extremely vocal minority in the American Southeast let their anger be heard. The resistance of the Deep Southern Coca-Cola purists grew stronger and stronger, with boycotts and public protests becoming prevalent and ripping on New Coke becoming chic. In less than three months, the public outcry was so loud that finally cocksure CEO Roberto Goizueta--the driving force behind the initial need for change--had to concede that they needed to bring back the original formula, re-branded as Coca-Cola Classic, effectively picking Coca-Cola's guts off the floor with shame and stuffing them back inside their metaphorical split open belly.