The month of October is always a favorite for baseball fans. October is when baseball gets the main stage, showing the rest of the sports world why it is still ‘America’s Pastime’. There is nothing quite like the MLB playoffs and every year that point is driven home with a month of skill, finesse and drama.
But one pervasive question keeps popping up the last few October’s and it is a question that for our sake I hope Major League Baseball is paying attention to. The question that just doesn’t seem to go away (and the one I get asked the most) is ‘why is it a chore to find the playoffs?’.
The easy answer is that Major League Baseball spread their deal around for the postseason to make them the most money. To be honest, for the most part I don’t fault them. At the end of the day, MLB is a business and the primary goal is to make money. MLB did just that back in 2012, as they worked out a deal that would reach over a number of major networks, including ESPN, TBS and FOX. They also made sure that their own channel, MLB Network, would get a few of the games as well.
This is where a number of the complaints start filtering in. Many people do not have access to MLB Network on their cable/satellite packages and therefore miss out on games every October. Besides the whole money aspect of the playoffs, the other main goal for MLB is to have as many eyes as possible on their product. The more people who can watch your games, the more who will spend money at your games, buy the merchandise and eventually bump up the prices of any television deal moving forward.
While many don’t have MLB Network, you can say the same for those that don’t get FS1 and even to a smaller degree, TBS. While I understand the plight of those who might not have one or more of these channels, the truth is that if you are a big enough baseball fan you will find a way to watch these games.
For instance, I needed to cut down my satellite bill last year but dreaded the idea of losing MLB Network. Luckily, I was able to work out a deal with the satellite company that knocked my bill noticeably down while keeping the network on my package. Most cable and satellite companies are losing customers at an alarming rate and are willing to work out a deal with their customers if it means they stick around. If you are in this situation, I highly recommend going that route.
But what if you are someone who has cut the cord? The truth is that more and more people are moving in this direction and it is actually easy to see a world where cable and satellite companies no longer exist, at least in their current incarnation. MLB has worked on improving their streaming outlets these last few seasons and while it’s noticeably better, there is still some room for improvement.
There are a few streaming possibilities out there, most of them listed right here. A number of these outlets have restrictions, but most also have a free trial for five to seven days. In other words, you could spend a week watching the games on something like YouTube TV or Playstation Vue and decide at that point if you want to pay to watch the rest or pass. It’s not a perfect situation, but it is improving for those that are strictly streaming and should continue to get better as time goes on.
Unfortunately, MLB.TV really should be the better way to go here but it is lacking. They have it setup to where you can watch the entire playoffs for the cost of $24.99, but there a couple of catches. For one, they want you to already have a participating pay TV account. This would mean that whatever you are already paying, you would have to tack on another $25 to watch the playoffs online. That is a rough pill to swallow if you are a big baseball fan but need to watch the playoffs.
The other issue is blackouts. For those that have contemplated getting MLB.TV in the past, the blackouts have long been a thorn in the side of anyone wanting to sign up. Go ask any Royals fan that lives in Iowa about the blackouts despite living sometimes well over 200 miles away. This is obviously a major issue that baseball needs to fix and it surprises me they haven’t considering how much more money they would make simply by lifting the blackout ban.
So what can Major League Baseball do to make the playoffs more accessible? One solution might be to do a free preview of the channels that air the playoff games for a one or two-week period. The real issue at hand is the divisional series, since there a few occasions where all four games could air on the same day. Give people the preview for a week and it might just be enough to entice them to up their package for a month.
Another solution might be to air the same game on multiple channels. We saw this just last week, as the National League Wild Card Game had the original broadcast on ESPN and an “alternate broadcast” that gave the viewer Statcast information on ESPN2. This could be done for some of the other games, on stations that would be more accessible. This way, your game has a farther reach for a larger chunk of the fanbase.
There is obviously demand in the playoffs and not just by”Seamheads”. From last Friday, baseball held five of the top six spots in the cable ratings, with the Yankees/Red Sox contest on TBS being the most watched. It is very apparent that baseball still brings in dollars and when there is demand, as a business you should try everything possible to meet that.
The truth is that while MLB is in a bit of a ‘Golden Age’ right now, they don’t have quite the same pull as the NFL does. The NFL is able to get their playoff games on the major networks, like FOX, CBS and NBC. MLB’s deal runs out after the 2021 season and will hopefully be in a position of leverage at that time to do the same.
The playoffs are a magical time of year and in many ways illuminates what is great about this game. It’s unfortunate that some of these smaller issues make it harder to take in all the action. While television ratings and advertising dollars are a large part of baseball’s bigger picture, there honestly should be more thought put into making sure the playoffs are an easy, joyful experience for its fans. Instead, for some it is a constant search just to find when and where they can watch a baseball game.